8TH WALL
Crafting a frictionless path to WebAR adoption
Responsive Web & Mobile
2 Months
A digital destination to discover creative ways to connect with audiences
8th Wall’s WebAR lets brands tell stories and connect with audiences in exciting ways. But as the technology improved, many companies didn’t notice its new features as they weren’t easy to find on the website. Some invested a lot in WebAR but couldn’t use it for more than basic purposes. This made some switch to competitors with better, more reliable options.
Working with the lead designer, I redesigned the online experience to make it easier for brands to discover new features, build their own WebAR experiences, and grow their reach across different platforms.
My Role
UI/UX Designer - Visual Design, Content Strategy, Interaction Design, User Journey, Prototyping
Team
Product Designer, Senior Product Manager, Director of Product Management
PROJECT HIGHLIGHTS
Dive into a portfolio of products
Discover success stories
Scale to expand reach
Create an ad campaign
IMPACT AT A GLANCE
30+
webAR experiences created using new features
81%
growth in usage of high performing solutions
88%
increase in ad campaign
requests
THE OPPORTUNITY
Simplify the discovery of webAR and help brands understand its value in strengthening audience connections.
FROM
A fragmented experience
TO
Creating streamlined paths
THE CHALLENGE
Understand what brands value and effectively convey examples of webAR experiences that work well across various devices.
Project timeline
UNDERSTANDING VALUE
Through the lens of brands, we explored the factors that drive decisions
Our research revealed that 70% of brands prioritize solutions that are easy to understand, versatile, and capable of growing with their needs. When brands see tangible evidence of measurable outcomes delivered for others, they are more likely to trust the value these tools can bring to their goals.
ALIGNING STAKEHOLDERS
Spotlighting the features essential for brand success
During a series of user interviews, we uncovered pain points and opportunities that sparked a new direction. Working alongside the lead product designer, I teamed up with stakeholders to pinpoint and prioritize features that make a big impact and scale across industries.
DESIGN REQUIREMENTS
01
Make it easy to explore features with visual examples
02
Show how solutions can work across different platforms
03
Provide an streamlined way to connect with experts
How a better layout helped brands achieve their goals
Brands were eager to create ad placements using WebAR, but the outdated website made it challenging to navigate and find key pages. This gave me the chance to improve the user journey, designing a clear flow of user goals from start to finish.
SOLUTIONS
Discover real world applications of WebAR
Brands can explore WebAR’s benefits and see real-world results through successful collaborations. They can swipe through examples and features to learn how it was used in practical ways, with links to more details.
Find the right platform to expand reach
Within 8th Wall’s network, brands can choose from a variety of formats and platforms. To help them find the best option, I redesigned the page with card layouts that highlight key benefits, explain how it works, and showcase social proof.
Get in touch with an expert to create your campaign
Brands can provide relevant information in the form, ensuring they reach the right point of contact quickly. Based on the requirements specified, experts can then ideate a customized WebAR ad campaign tailored to their needs.
THE IMPACT
Streamlining the journey helped brands deliver interactive, cross-device experiences to connect with their audiences better.
30+
81%
growth in usage of high performing solutions
88%
TAKEAWAYS
Team perspective made my work better
I learned to seek feedback early from peers and stakeholders during design reviews and 1:1 meetings. This improved my design skills and collaboration across teams. Presenting designs, discussing direction openly, and using data to advocate for decisions were invaluable growth opportunities.
Simplify to design smarter
Designing for cross-platform taught me the importance of simplicity and clarity. Concise, scannable content and adaptable designs are key to ensuring compatibility across devices. One thing I would do differently is transform text-heavy content into well-structured designs to better enhance the user experience.